#1 Dental Marketing Firm.
We are based out of Orange County, CA with a team that spans across the United States and serves clients Across Northern America.
So What’s The Big Secret To Successful Dental Marketing?
Most dentists are too busy to bother with even reading the pages of their own dental website. They usually have no background in marketing, let alone Direct Response Marketing.
Most Dental Marketing Companies make websites that the dentist will like. We do not. Why? Its not that I don’t like you, but you are not the target market. If you are more interested in Branding or PR, then by all means hire expensive firms with no statistics to determine success and achieve an ROI (Return On Investment) for you.
So your lack of marketing expertise and their desire to sell to you equals a really expensive site that gets little to no new patient phone calls from.
So whats the BIG SECRET? The big secret is – you hire a dental marketing expert that understands direct response and you allow them to make you a new website that is based on conversion optimization secrets. One who can drive the right traffic, both paid ads and organic search engine traffic. And one who can track the results with call tracking and hold your staff conversion rate accountable.
Social Media Marketing For Dentists?
You can try. However, in the last half decade I can count on 1 hand the number of dentists that actually had success doing Facebook status updates. Most of them were then trying to sell you on how good “their system” is, blah, blah, etc. I’m not sure I totally trust their stories. Sure, there are a few success stories out there, but this is not recommended for most offices.
Yes, absolutely. While I have disdain for Facebook status updates or any other organic social media marketing campaigns, 99% of the time I love Facebook ads. People give Facebook so much information, and we as marketers get to use it to show our ads to the right public for hyper targeting, higher conversions and cheaper traffic.
Yes, it works. We do it every day. But you have to manage this marketing campaign with ROI in mind vs “spending as much as possible because I get a cut of the spend, or I need to prove it works by the shear volume of traffic to the site.” WRONG. Manage this based on the number of phone calls you get and the cost you spend to get a phone call. That’s all.
Search Engine Optimization?
Yes, this works too. In fact you want to be #1 in the Google Maps results and #1 in the Organic results on Google, Bing and Yahoo. You want to target the high volume, buyer intent search terms like dentist, dentist town, etc.
Convert More Traffic!
I talked about this earlier, but it is important enough to say again, because the FASTEST way to more results online is to improve the conversion rate of your website’s existing traffic vs getting more new traffic. Using Google Analytics, Webmaster Tools, Call Tracking, plus other proprietary tools we have created, we will continue to work to get higher conversion rates from your existing traffic, and then generate new traffic to get more conversions and constantly increase your ROI.